Newcastle FC announced a new shirt that adopts revolutionary technology that will be used. The new shirt interacts with the fans by touch, as it contains microphones, sensors, and an electronic brain, and is equipped with a receiver to receive the network, with the aim of transforming the sounds and noise of the stadium into a tangible experience, to enable the club’s fans with special needs, such as the deaf, to enjoy the exciting atmosphere of St. James’ Park. The shirt also reacts to the crowd's greetings and noise. According to an official spokesman for the club, the new shirt was produced in cooperation with the Royal National Institute for the Deaf (RNID), in addition to the Saudi company SELA, the club’s sponsor, which will contribute to collecting financial returns, and will also appear as a sponsor on this shirt during the matches.